Our first move toward African Markets was via Sudan Projex that was held in Khartoum in 2012

 

Sudan Projex was one of our best exhibitions throughout the history of our company for multiple reasons including firstly, being the biggest exhibitor in that exhibition with 140 square meters for displaying our 10 tons of products in an impressive way that attracted the attention of all visitors especially, Khartoum governor who recommended us to multiple related business dealers. Secondly, opening our first branch in Sudan since 2012 and generating more than $2 million in terms of sales revenues. Lastly, the Sudanese market has met the strategic approach of the company in opening more than one African market (e.g. Ethiopia, Eritrea, & Chad) due to the short distance between African countries leading to short time delivery of goods and to free trade agreements such as, the Comesa.